In this Growth Marketing course you will learn...
What growth marketing means
What skills growth marketers have
The core concepts of growth marketing
For what purposes you can use growth marketing
The tools used in growth marketing
What the growth marketing process looks like
Terms like OMTM and NSM and why they are important
How to implement growth marketing in your business
Course Overview
- Introduction (4:16)
- Lesson 1: Debunking some myths (3:57)
- Lesson 1.1: What is growth marketing? (5:03)
- Lesson 2: Who is a growth marketer? (3:13)
- Lesson 3: Where can I learn growth marketing? (1:39)
- Lesson 4: What are the core concepts of growth marketing? (1:43)
- Lesson 5: For which purpose can you use growth marketing? (2:06)
- Lesson 6: Which tools do you need? (2:58)
- Lesson 7: What does the growth process look like? (1:24)
- Lesson 8: How do I start in a corporate environment? (5:36)
- Lesson 9: OMTM & NSM explained + why it is important. (1:20)
- Lesson 10: Kill - scale rounds explained. (1:44)
- Lesson 11: Why experimentation is a long-term strategy. (4:44)
- Lesson 11.1: 5 Key messages (3:12)
- Quiz
- Extra: Q & A (8:47)
- Slides
Instructor Growth Marketing
Dennis De Cat, Managing Partner
Dennis is a serial venture builder & growth strategist. He advises corporates & large SME’s on easy-to-implement growth strategies and tactics that show results as from day 1. He has experience in the fields of lead generation, CRO and growth process management. Dennis holds degrees at MIT (artificial intelligence), AMS (innovation) and UGent (Business Administration). Colleagues and clients describe him as a hustler, no-bullshit goal getter who gets things done. He’s a proud father of 2 daughters who energize him everyday. His motto? Wake up. Kick ass. Repeat.